Division of Communication Studies, Fine Arts and Literature
Learn contemporary media writing and journalism skills while gaining hands-on experience in photography, videography and design. This concentration is open to students in any major.
Develop the skills to both author and produce multimedia communications. Reporting, writing, photography and videography are all essential to new media journalism and public relations. Offered in collaboration with the communication studies department.
The Multimedia Authoring concentration consists of 12 credits and combines theory and practice in contemporary media writing and public relations with hands-on experience in photography, videography and design. This concentration is open to students in any major wishing to develop the skills to both author and produce effective multimedia communications in a new media journalism and public relations context.
Teaches students the basic skills of researching investigating and writing in a variety of formats. Emphasis is on identification of the writing structures used by contemporary media writers and utilization of these structures in original pieces researched and written by the students. Prerequisite PDP 150 or PDP 350 and ENG 110 Writing Intensive
Builds on the skills-oriented approach of ENGCOMM-255W by putting behind the practice of writing. Through individual and group writing projects students work toward understanding the increasingly complex definition of news its blurring line with entertainment and the dynamic interplay between technologies and audiences. Prerequisite COMMENG 255W or permission of instructor Alternate years offered 2017-2018
This course will cover strategic planning and specialized public relations issues. Issues include risks crisis management social marketing campaigns and corporate and non-profit communication. Students will learn and apply advanced public relations theories and skills to case studies and real-life situations. Prerequisite COMMENG 255W
Design and construct websites using current HTML and CSS standards and digital tools including Brackets Dreamweaver and Photoshop. Emphasis on design process content development and professional workflows.
A studio based exploration into visual communication with typography and images using Adobe Creative Cloud applications. Emphasis is placed on the design process and creative thinking. Corequisite ENG 110 General Education fine arts and music
Learn to skillfully and confidently use digital cameras and software including Adobe Lightroom and Photoshop to create compelling photographs. Emphasis is placed on composition visual communication and creative process in a contemporary photography context. Note Students must provide a digital camera capable of manual exposure and Raw image capture. Corequisite PDP 150 or PDP 350 General Education fine arts and music
Produce short videos using digital cameras and editing software. Emphasis is placed on developing skills in camera operation lighting audio and editing and development of effective narrative structure and non-fiction storytelling. Note Students must provide a DSLR or compact camera capable of HD video capture and external hard drive appropriate for video editing. Corequisite COMM 100 General Education fine arts and music